B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
56%
56% -- email client market share for Apple Mail (2024)
Apple Mail holds a 56% email client market share.
- Secondary citation citing recent data from Litmus and Statista
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Litmus
Primary
Tier C
https://www.rubensteinimpactgroup.com/post/bye-bye-preheaders ↗
Source Article
Bye-bye preheaders
Bye-bye preheaders
Apple is at it again. A few years after gutting the usefulness of open rates in measuring email performance, they are now eliminating email pre-headers.
Our friends at M+R have written a great article about this.
Here's the TL;DR:
1. The iOS 18 update will remove pre-headers from …
Also cited by
2026-09-18
Original Research
Litmus
· Original study ↗
Methodology
Email client market share cited to Litmus and Statista ('recent data'); context is the iOS 18 update, indicating 2024-era data. Measures Apple Mail's share of email opens/views — a key input for email marketing rendering and tracking decisions.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014-10 | 7% | |
| 2014-11 | 7% | 0% |
| 2016 | 7% | 0% |
| 2016-11 | 7% | 0% |
| 2019-10 | 9% | +28.6% |
| 2019-11 | 10% | +11.1% |
| 2020 | 10% | 0% |
| 2020 | 9% | -10.0% |
| 2020-07 | 10% | +11.1% |
| 2021-03 | 11% | +10.0% |
| 2021-04 | 11% | 0% |
| 2023 | 58% | +427.3% |
| 2023-05 | 58.67% | +1.2% |
| 2024 (current) | 56% | -4.6% |
| 2026 | 46% | -17.9% |
| 2026 | 49.42% | +7.4% |
| 2026 | 40% | -19.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Mail: 56% email client market share. Source: Litmus (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-mail-email-client-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-mail-email-client-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- email client market share for Apple Mail<br><small>Source: Litmus (2024) · <a href="https://lighthousedata.io/data/apple-mail-email-client-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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