B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- email client market share for Apple iPad (2018-05)
Apple iPad held a 9% email client market share based on 1.02 billion email opens worldwide between May 1, 2018 and June 1, 2018.
- Data for some email clients may be over- or under-represented due to automatic image blocking
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2018-05
Entity
Sample Size
1,020,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
https://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Apple iPhone 29% +0.02
#2 Gmail 26% +1.21
#3 Apple iPad 9% -0.56
#4 Apple Mail 8% -0.3
#5 Outlook 8% +0.02
#6 Samsung Mail 5% +0.13
#7 Yahoo! Mail 3% +0.16
#8 Outlook.com 3% -0.29
#9 Google Android 3%
#10 Windows Live Mail 1% -0.05
Email client market share
Email client usage worldwide, collected…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 1.02 billion email opens worldwide by Litmus Email Analytics.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 11% | |
| 2014-03 | 12% | +9.1% |
| 2014-10 | 12% | 0% |
| 2014-11 | 12% | 0% |
| 2015 | 12% | 0% |
| 2015-06 | 11% | -8.3% |
| 2015-07 | 11% | 0% |
| 2015-12 | 12% | +9.1% |
| 2016-11 | 12% | 0% |
| 2018-05 (current) | 9% | -25.0% |
| 2019-11 | 4% | -55.6% |
| 2020 | 2% | -50.0% |
| 2020-07 | 2% | 0% |
| 2020-12 | 2% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iPad: 9% email client market share. Source: emailclientmarketshare.com (2018-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-ipad-email-client-market-share-may-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-ipad-email-client-market-share-may-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- email client market share for Apple iPad<br><small>Source: emailclientmarketshare.com (2018-05) · <a href="https://lighthousedata.io/data/apple-ipad-email-client-market-share-may-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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