B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4.3x
4.3x -- customer quality ratio for Apple (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.3x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BERA
Primary
Tier A
https://bera.ai/brand-valuation-how-to-do-it-and-why/ ↗
Source Article
Brand valuation: how to do it and why
Original Research
BERA
· Original study ↗
Methodology
BERA brand metrics database
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple: 4.3x customer quality ratio. Source: BERA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-customer-quality-ratio-4-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-customer-quality-ratio-4-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3x</strong> -- customer quality ratio for Apple<br><small>Source: BERA (2026) · <a href="https://lighthousedata.io/data/apple-customer-quality-ratio-4-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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