B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$4
$4 -- cost per install for Apple Ads (US median) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
AppTweak
Primary
Tier A
https://www.mbadv.agency/apple-ads/understanding-default-and-custom-cpt-bids ↗
Source Article
How Much Do Apple Ads Cost? 2026 CPT & CPA Guide
How Much Do Apple Ads Cost? 2026 CPT & CPA Guide
Apple Ads Cost 2026
$0.92–$2.25
The 2026 cost-per-tap (CPT) range — a $0.92 global median (AppTweak) up to a $2.25 top-category average (SplitMetrics)
You pay per tap (CPT), never per impression · CPM billing was retired July 19, 2022 · the Advanced t…
Original Research
AppTweak
· Original study ↗
Methodology
US median from AppTweak
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Apple Ads (US median): $4 cost per install. Source: AppTweak (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-ads-cpi-us-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-ads-cpi-us-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- cost per install for Apple Ads (US median)<br><small>Source: AppTweak (2026) · <a href="https://lighthousedata.io/data/apple-ads-cpi-us-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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