B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cost per acquisition for Apple Ads (Q3 2025)
In Apple Ads, the cost per acquisition (CPA) reached about $3.20 during the September peak in 2025 according to SplitMetrics data.
- Vendor benchmark estimate from SplitMetrics' 2025 dataset
- Represents a combined-cost peak around September rather than an annual average
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
Q3 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Sources (5)
SplitMetrics
Primary
Tier B
https://www.mbadv.agency/apple-ads/tips-for-optimizing-apple-ads-campaigns-for-international-markets ↗
Source Article
Optimizing Apple Ads Campaigns: 2026 Playbook
Optimizing Apple Ads Campaigns: 2026 Playbook
Apple Ads 2026 — Optimization & Automation
5.6×
The gap between the most and least expensive Apple Ads markets — geography is an optimization lever, not background noise
US install ≈ $4.06 vs. Philippines ≈ $0.73 (AppTweak, Oct 2025) · Geo CPT index US 1…
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https://9to5mac.com/
2026-08-17
Original Research
SplitMetrics
· Original study ↗
Methodology
SplitMetrics vendor estimate, attributed inline
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Ads: $3 cost per acquisition. Source: SplitMetrics (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-ads-cost-comparison
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-ads-cost-comparison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per acquisition for Apple Ads<br><small>Source: SplitMetrics (Q3 2025) · <a href="https://lighthousedata.io/data/apple-ads-cost-comparison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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