B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

81 -- customer satisfaction index score for Apple (2012)

Name: Customer Satisfaction Index Score Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2012 · n=70,000 · American Customer Satisfaction Index (ACSI)

Apple scored 81 out of 100 on the American Customer Satisfaction Index (ACSI).

Down two points from previous year

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Attribution: American Customer Satisfaction Index (ACSI) View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

Unit

Score

Data Vintage

2012

Entity

Apple

Sample Size

70,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

American Customer Satisfaction Index (ACSI) Primary Tier A

http://www.itviikko.fi/haku/?startDate=7.3.2012&endDate=6.3.2012 ↗

Confidence: 32/100 Vintage: 2012 Channel: Common Crawl

Source Article

Hakutulokset (19 kpl)

Original Research

American Customer Satisfaction Index (ACSI) · Original study ↗

Methodology

American Customer Satisfaction Index based on 70,000 consumer survey responses; Apple scored 81 of 100, down two points from previous year.

Methodology documented

Segmentation

IndustryRetail Company SizeEnterprise RegionUS

Cite this stat

Plain Text

Apple: 81 customer satisfaction index score. Source: American Customer Satisfaction Index (ACSI) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-acsi-satisfaction-score-81

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<blockquote cite="https://lighthousedata.io/data/apple-acsi-satisfaction-score-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81</strong> -- customer satisfaction index score for Apple<br><small>Source: American Customer Satisfaction Index (ACSI) (2012) · <a href="https://lighthousedata.io/data/apple-acsi-satisfaction-score-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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