B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.90
$0.90 -- revenue per session for DTC apparel ecommerce (2026)
Median revenue per session for apparel ecommerce is $0.90.
- Median figure across apparel ecommerce sessions
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.90
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DEV / Toshihiro Shishido
Primary
Tier C
https://foundrycro.com/blog/dtc-fashion-marketing-benchmarks-2026/ ↗
Source Article
DTC Fashion Marketing Benchmarks 2026 + Calculator | Foundry CRO
The short version:
- Fashion DTC headline CAC ranges from $37 to $120 depending on brand maturity and channel mix; the more useful number is the return-adjusted true CAC (Swell, Ringly.io, Power Digital)
- Apparel return rates run 24 to 26% (Eightx 2026); swimwear and lingerie hit 30 to 50% (Loop Re…
Original Research
DEV / Toshihiro Shishido
· Original study ↗
Methodology
DEV / Toshihiro Shishido 2026 analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC apparel ecommerce: $0.90 revenue per session. Source: DEV / Toshihiro Shishido (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-rps-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apparel-rps-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.90</strong> -- revenue per session for DTC apparel ecommerce<br><small>Source: DEV / Toshihiro Shishido (2026) · <a href="https://lighthousedata.io/data/apparel-rps-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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