B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- new brand trial apparel rate for APAC year-end shoppers (2021-12)
46% of APAC year-end shoppers surveyed are likely to try a new brand in the Apparel and Fashion category during Mega Sale Days.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2021-12
Entity
Sample Size
18,000
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://martechasia.net/news/online-shopping-habits-hold-fast-even-as-consumers-return-to-physical-s… ↗
Source Article
Online shopping habits hold fast even as consumers return to physical stores for Mega Sale Days: Study | MartechAsia
New Meta study reveals mobile, social and immersive experiences influence mega sale purchases in Asia Pacific
Consumers are returning to physical stores but the digital shopping habits formed during the pandemic continue to be relevant as seen by the equal reliance on mobile.
67% of year-end shopper…
Original Research
Meta
· Original study ↗
Methodology
Meta Seasonal Holidays Study
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
APAC year-end shoppers: 46% new brand trial apparel rate. Source: Meta (2021-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-new-brand-trial-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apparel-new-brand-trial-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- new brand trial apparel rate for APAC year-end shoppers<br><small>Source: Meta (2021-12) · <a href="https://lighthousedata.io/data/apparel-new-brand-trial-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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