B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- apparel return rate for Apparel and footwear ecommerce (2024)
According to The Economist, return rates on clothing and shoes bought online can reach 40%.
- Can reach up to 40% (upper bound)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist
Primary
Tier C
https://getboutiq.com/blog/reducing-returns-the-modern-merchants-secret-to-success ↗
Source Article
Reducing Returns: The Modern Merchant's Secret to Success
Reducing Returns: The Modern Merchant's Secret to Success
Annie Clark
January 15, 2024
It’s a dance that online stores and consumers know by heart. Order different SKUs in sizes, colors, materials, and more, wait for a slew of packages to arrive, cherry-pick your favorites, and return the rest. Curr…
Original Research
The Economist
· Original study ↗
Methodology
Upper-bound return rate for clothing and footwear purchases online, attributed in the article to The Economist.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apparel and footwear ecommerce: 40% apparel return rate. Source: The Economist (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-footwear-return-rate-40pct
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<blockquote cite="https://lighthousedata.io/data/apparel-footwear-return-rate-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- apparel return rate for Apparel and footwear ecommerce<br><small>Source: The Economist (2024) · <a href="https://lighthousedata.io/data/apparel-footwear-return-rate-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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