B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.25%
6.25% -- abandoned cart flow click rate for apparel and accessories sector abandoned cart flows (2026)
In the apparel and accessories sector, abandoned cart email flows have an average click rate of 6.25%, based on Klaviyo's analysis of over 143,000 cart recovery flows.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.25%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
143,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier B
https://www.lucaattolini.com/fashion-email-marketing-examples/ ↗
Source Article
Fashion Email Marketing Examples [Guida 2026] - Luca Attolini
Il fashion email marketing è l’insieme di campagne e automazioni con cui un brand di moda trasforma iscritti in acquirenti: welcome, recupero carrello, back-in-stock, drop di collezione, post-acquisto. Ogni invio nasce da un obiettivo di fatturato preciso, non da un’esigenza estetica.
Un dato per in…
Original Research
Klaviyo
· Original study ↗
Methodology
Klaviyo analysis of over 143,000 cart recovery flows
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apparel and accessories sector abandoned cart flows: 6.25% abandoned cart flow click rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apparel-abandoned-cart-flow-click-rate
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<blockquote cite="https://lighthousedata.io/data/apparel-abandoned-cart-flow-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.25%</strong> -- abandoned cart flow click rate for apparel and accessories sector abandoned cart flows<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/apparel-abandoned-cart-flow-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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