B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- cost per install for shopping apps (2020-03)
Shopping app install costs reached a yearly low of $2.48 in March 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2020-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
91
Source
Liftoff and Adjust
Primary
Tier A
https://www.retaildive.com/news/study-shopping-apps-boost-engagement-during-pandemic/580296/?utm_con… ↗
Source Article
Study: Shopping apps boost engagement during pandemic
Brief:
- Shopping app engagement surged 40% from a year earlier as the coronavirus pandemic led consumers to use their mobile devices to shop while stuck at home during lockdowns. The engagement rate for shopping apps reached almost 15%, compared with 10.5% in the prior year, per a study that app ma…
Original Research
Liftoff and Adjust
· Original study ↗
Methodology
Study by Liftoff and Adjust
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020-03 (current) | $2 | |
| 2025 | $1 | -47.6% |
Segmentation
IndustryeCommerce
Channelpaid_ads
Cite this stat
Plain Text
shopping apps: $2 cost per install. Source: Liftoff and Adjust (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-install-cost-2020
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<blockquote cite="https://lighthousedata.io/data/app-install-cost-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per install for shopping apps<br><small>Source: Liftoff and Adjust (2020-03) · <a href="https://lighthousedata.io/data/app-install-cost-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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