B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
52.4%
52.4% -- app based booking share for online travel bookings (2024)
In 2024, app-based devices held a 52.4% share of online travel bookings according to Market.us data.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
52.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market.us
Primary
Tier C
https://www.zealconnect.com/blogs/travel-industry-trends-2025-how-new-otas-reshaped-the-market-2026-… ↗
Source Article
Travel Industry Trends 2025: How New OTAs Reshaped the Market
Table of Contents
- The OTA Market in 2025: By the Numbers
- Key Travel Industry Trends That Drove New OTA Entry in 2025
- Five New OTA Categories That Defined 2025
- Top Travel Industry Trends That Defined OTA Strategy in 2025
- What New OTAs 2025 Mean for Hotels and Travel Tech
- Comparing New OTA…
Original Research
Market.us
· Original study ↗
Methodology
Market. us data cited by ZealConnect
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 52.4% | |
| 2025 | 52.19% | -0.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
online travel bookings: 52.4% app based booking share. Source: Market.us (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/app-based-device-share-2024
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<blockquote cite="https://lighthousedata.io/data/app-based-device-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.4%</strong> -- app based booking share for online travel bookings<br><small>Source: Market.us (2024) · <a href="https://lighthousedata.io/data/app-based-device-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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