B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share of apollo io subscribers using multiple enrichment vendors for Apollo.io subscribers (Q1 2025)
53% of Apollo.io subscribers also pay for at least one other data enrichment vendor according to Ramp's analysis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ramp
Primary
Tier B
https://www.datamagnet.co/post/enrichment-field-mapping/ ↗
Source Article
Enrichment Field Mapping: A 2026 Guide
Disclosure: Datamagnet publishes this article. Vendor claims are self-reported unless otherwise noted. Product capabilities described below are based on public documentation, retrieved August 13, 2026.
Enrichment Field Mapping: A 2026 Guide to Normalizing Multi-Vendor Data
In 2025, Validity found th…
Original Research
Ramp
· Original study ↗
Methodology
Ramp analysis of customer spending data on data enrichment vendors
Methodology documented
Segmentation
IndustryMarTech
Company SizeAll sizes
RegionUS
RoleAll marketers
Cite this stat
Plain Text
Apollo.io subscribers: 53% share of apollo io subscribers using multiple enrichment vendors. Source: Ramp (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apollo-multi-vendor-overlap-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apollo-multi-vendor-overlap-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of apollo io subscribers using multiple enrichment vendors for Apollo.io subscribers<br><small>Source: Ramp (Q1 2025) · <a href="https://lighthousedata.io/data/apollo-multi-vendor-overlap-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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