B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share of business leaders saying data is critical in decision making for APJ business leaders (2023)
81% of business leaders in Asia Pacific & Japan state that data is critical in decision-making at their organisation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
4,295
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier A
https://martechasia.net/news/the-great-data-conundrum/ ↗
Source Article
The great data conundrum | MartechAsia
73% of business leaders in Asia Pacific & Japan believe data reduces uncertainty and drives better decisions but why aren’t they using It?
A new survey of 4,295 business leaders in Asia Pacific & Japan (APJ) reveals that while they know using data is important to their business, the vast majority ar…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce Untapped Data Research survey of 4,295 business leaders in Asia Pacific & Japan
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APJ business leaders: 81% share of business leaders saying data is critical in decision making. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apj-leaders-data-critical-decisions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apj-leaders-data-critical-decisions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of business leaders saying data is critical in decision making for APJ business leaders<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/apj-leaders-data-critical-decisions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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