B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

74%

74% -- share of companies planning to continue or increase data skills training spend for APJ companies (2023)

2023  · n=4,295  · Salesforce

74% of companies in the Asia Pacific & Japan region plan to continue or increase spending on data skills development and employee training.

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Lighthouse Research Team
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Source verified Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2023
Entity
APJ companies
Sample Size
4,295
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier A
https://martechasia.net/news/the-great-data-conundrum/ ↗
Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl
Source Article
The great data conundrum | MartechAsia
73% of business leaders in Asia Pacific & Japan believe data reduces uncertainty and drives better decisions but why aren’t they using It? A new survey of 4,295 business leaders in Asia Pacific & Japan (APJ) reveals that while they know using data is important to their business, the vast majority ar…
Original Research
Salesforce · Original study ↗

Salesforce Untapped Data Research survey

Methodology documented
Industrymarketing
Plain Text
APJ companies: 74% share of companies planning to continue or increase data skills training spend. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apj-companies-data-skills-spend-2023
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<blockquote cite="https://lighthousedata.io/data/apj-companies-data-skills-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of companies planning to continue or increase data skills training spend for APJ companies<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/apj-companies-data-skills-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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