B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

$4,000,000,000,000

$4,000,000,000,000 -- social commerce sales for Asia Pacific social commerce (2024 (forecast))

2024 (forecast)  · Euromonitor International

Social commerce sales in the Asia Pacific region are expected to surpass US$4 trillion by 2024.

  • Forecast/projection figure
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Attribution: Euromonitor International View source
Lighthouse Research Team
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Source verified Evidence graded
Value
$4,000,000,000,000
Unit
Currency Usd
Data Vintage
2024 (forecast)
Entity
Asia Pacific social commerce
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Euromonitor International Primary Tier B
https://martechasia.net/features/social-media-ad-costs-continues-to-climb-up-in-se-asia/ ↗
Confidence: 59/100 Vintage: 2024 (forecast) Channel: Wayback
Source Article
Social Media ad cost continues to climb up in SE Asia | MartechAsia
Ad spend on Facebook and Instagram in Southeast Asia reaches 36.4% YoY in Q3. Brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3 times the engagement with Live video, an…
Original Research
Euromonitor International · Original study ↗

Euromonitor International forecast cited in article

Methodology documented
Industrymarketing
Plain Text
Asia Pacific social commerce: $4,000,000,000,000 social commerce sales. Source: Euromonitor International (2024 (forecast)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-social-commerce-sales-2024
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<blockquote cite="https://lighthousedata.io/data/apac-social-commerce-sales-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4,000,000,000,000</strong> -- social commerce sales for Asia Pacific social commerce<br><small>Source: Euromonitor International (2024 (forecast)) · <a href="https://lighthousedata.io/data/apac-social-commerce-sales-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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