B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- businesses using messaging for pre sales enquiries for APAC retail and ecommerce businesses (2022)
61% of retail and ecommerce businesses in the APAC region surveyed by Meta and BCG use business messaging to process pre-sales enquiries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
6,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta and Boston Consulting Group
Primary
Tier A
https://martechasia.net/news/adoption-of-business-messaging-growing-across-asia-pacific-new-study-by… ↗
Source Article
Adoption of business messaging growing across Asia Pacific: New study by Meta and BCG | MartechAsia
Seven in 10 large businesses rated messaging as very or extremely important to their overall business, found the study.
There is a growing adoption of business messaging across the Asia Pacific (APAC) region, found a new study by Meta and Boston Consulting Group (BCG).
According to the study, over 4…
Original Research
Meta and Boston Consulting Group
· Original study ↗
Methodology
Meta and BCG survey of 6,500 respondents across seven APAC markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC retail and ecommerce businesses: 61% businesses using messaging for pre sales enquiries. Source: Meta and Boston Consulting Group (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-retail-ecommerce-presales-messaging
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-retail-ecommerce-presales-messaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- businesses using messaging for pre sales enquiries for APAC retail and ecommerce businesses<br><small>Source: Meta and Boston Consulting Group (2022) · <a href="https://lighthousedata.io/data/apac-retail-ecommerce-presales-messaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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