B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- annual revenue growth rate for APAC Out of Home advertising (2023)
APAC Out of Home advertising expenditure grew by 25% in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
WOO
Primary
Tier A
https://www.media4growth.com/ooh-industry/associations/we-can-now-see-an-exciting-new-horizon-for-oo… ↗
Source Article
We can now see an exciting new horizon for OOH: WOO President | Media4Growth
Associations
We can now see an exciting new horizon for OOH: WOO President
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world’s population going to the polls, boosting political advertising.
In the recently concluded WOO …
Original Research
WOO
· Original study ↗
Methodology
Post Covid bounce-back in Mainland China and growth in Australia
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
APAC Out of Home advertising: 25% annual revenue growth rate. Source: WOO (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-out-of-home-advertising-growth-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-out-of-home-advertising-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- annual revenue growth rate for APAC Out of Home advertising<br><small>Source: WOO (2023) · <a href="https://lighthousedata.io/data/apac-out-of-home-advertising-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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