B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- organizations transforming longterm strategy for APAC organizations (2020-06)
79% of organizations are transforming their long-term strategy in case the COVID-19 period lasts for more than a year.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2020-06
Entity
Sample Size
1,200
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier A
https://researchsnappy.com/2020/07/26/despite-shift-in-apac-shopping-behaviours-preference-for-offli… ↗
Source Article
Despite shift in APAC shopping behaviours, preference for offline retail persists - Research Snappy
While COVID-19 induced lockdown restrictions forced an online-first shift on consumers’ shopping habits and their interactions with brands, the preference for in-store retail remains.
According to research released by Adobe, close to three quarters (70%) of consumers reported a preference for purcha…
Original Research
Adobe
· Original study ↗
Methodology
Advanis survey of 1,200 marketers, June 2020
Methodology documented
Segmentation
Industryretail
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
APAC organizations: 79% organizations transforming longterm strategy. Source: Adobe (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-orgs-longterm-strategy-2020
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<blockquote cite="https://lighthousedata.io/data/apac-orgs-longterm-strategy-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- organizations transforming longterm strategy for APAC organizations<br><small>Source: Adobe (2020-06) · <a href="https://lighthousedata.io/data/apac-orgs-longterm-strategy-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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