B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- share reporting shift toward maximizing roi for APAC marketers (2021)
Among the 61% of APAC marketers/brands reporting a shift in KPIs, 37% reported a shift towards maximizing ROI.
- Base is the 61% of respondents who indicated a shift in KPIs and how they measured them
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
144
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier B
https://martechasia.net/news/how-are-marketing-and-branding-efforts-in-apac-transforming-digitally/ ↗
Source Article
How are marketing and branding efforts in APAC transforming digitally? | MartechAsia
While DX is shaking up manufacturing and operations, have marketing and branding efforts also digitalized via data intelligence?
Is there a clear gap between brands in terms of future-readiness in the ‘post-pandemic normal’ that will drive survival and growth?
According to a 13-country APAC study fr…
Original Research
GfK
· Original study ↗
Methodology
GfK 13-country APAC study; base is the 61% reporting KPI shifts
Methodology documented
Segmentation
Industrymarketing_tech
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
APAC marketers: 37% share reporting shift toward maximizing roi. Source: GfK (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-marketers-roi-kpi-shift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-marketers-roi-kpi-shift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share reporting shift toward maximizing roi for APAC marketers<br><small>Source: GfK (2021) · <a href="https://lighthousedata.io/data/apac-marketers-roi-kpi-shift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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