B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- ai workplace impact belief for Asia-Pacific marketers (2023)
76% of marketers in Asia-Pacific say AI will significantly change the way they work in the next year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier B
https://martechasia.net/news/76-of-asia-pacific-marketers-ready-to-embrace-ai-says-study/ ↗
Source Article
76% of Asia-Pacific marketers ready to embrace AI, says study | MartechAsia
Marketers in the Asia-Pacific region are ready to embrace AI and see the advantages of the technology when it comes to productivity.
A majority (76%) of marketers in Asia Pacific, including in Singapore, say artificial intelligence (AI) will significantly change the way they work in the next year, a…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn survey of 1,500+ marketing professionals globally, 700+ in APAC
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Asia-Pacific marketers: 76% ai workplace impact belief. Source: LinkedIn (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-marketers-ai-change-work-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-marketers-ai-change-work-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- ai workplace impact belief for Asia-Pacific marketers<br><small>Source: LinkedIn (2023) · <a href="https://lighthousedata.io/data/apac-marketers-ai-change-work-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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