B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- executives reporting significant increase in customer content demand for APAC senior executives (2023)
79% of senior Asia Pacific (APAC) executives report that customer demand for content has significantly increased.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://martechasia.net/content-marketing ↗
Source Article
Content Marketing- MartechAsia
Leading APAC brands are investing in content creat...
By MartechAsia Editors | Feb 9, 2023
Amplified Intelligence launches the next generatio...
By MartechAsia Editors | Feb 2, 2023
Psychedelic, Real, Retro and Animal trends will do...
By MartechAsia Editors | Dec 9, 2022
Optimizely announces double…
Original Research
Adobe
· Original study ↗
Methodology
Adobe Digital Trends Report as cited by MartechAsia
Methodology documented
Segmentation
Industrymarketing_tech,demand_generation
RegionAPAC
Roleexecutives
Channelcontent
Cite this stat
Plain Text
APAC senior executives: 79% executives reporting significant increase in customer content demand. Source: Adobe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-executives-content-demand-increase-2023
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<blockquote cite="https://lighthousedata.io/data/apac-executives-content-demand-increase-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- executives reporting significant increase in customer content demand for APAC senior executives<br><small>Source: Adobe (2023) · <a href="https://lighthousedata.io/data/apac-executives-content-demand-increase-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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