B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- decision maker changes always or frequently for Asia Pacific software buyers (2023)
76% of Asia Pacific B2B software decision-makers say the decision maker changes always or frequently during the software selection process.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
What to Know about Asia Pacific Software Buying Behavior in 2023
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As VP of Asia Pacific at G2, I’m constantly keeping a pulse on software buying trends in the region. What’s motivating buyers? What are their challenges and priorities? G2’s annual Software Buyer Behavior Report is one my favorite resources for t…
Original Research
G2
· Original study ↗
Methodology
G2 annual Software Buyer Behavior Report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Asia Pacific software buyers: 76% decision maker changes always or frequently. Source: G2 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-decision-maker-change-frequency
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<blockquote cite="https://lighthousedata.io/data/apac-decision-maker-change-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- decision maker changes always or frequently for Asia Pacific software buyers<br><small>Source: G2 (2023) · <a href="https://lighthousedata.io/data/apac-decision-maker-change-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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