B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
17%
17% -- cost efficiency gain from data driven marketing for APAC mature brands (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
180
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boston Consulting Group
Primary
Tier B
https://www.managemarketing.com/cxoinsight/breaking-down-the-key-programmatic-advertising-challenges… ↗
Source Article
Breaking Down The Key Programmatic Advertising Challenges Faced By Brands
A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by our Manage Marketing Advisory Board.
We have certainly come a long way in the world of programmatic ad tech - the automated buying and selling of online advertising. …
Original Research
Boston Consulting Group
· Original study ↗
Methodology
Global in-depth study with Boston Consulting Group surveying over 180 brands in APAC
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC mature brands: 17% cost efficiency gain from data driven marketing. Source: Boston Consulting Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-data-driven-marketing-cost-efficiency
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<blockquote cite="https://lighthousedata.io/data/apac-data-driven-marketing-cost-efficiency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cost efficiency gain from data driven marketing for APAC mature brands<br><small>Source: Boston Consulting Group (2024) · <a href="https://lighthousedata.io/data/apac-data-driven-marketing-cost-efficiency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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