B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- share of c suites concerned uncertainty will curb creative freedom for APAC C-suites (2022)
33% of C-suites in APAC are concerned that economic uncertainty will force them to curb creative freedom to build memorable campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,929
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier A
https://martechasia.net/news/cfo-buy-in-is-critical-for-marketing-success-linkedin-research/ ↗
Source Article
CFO buy-in is critical for marketing success: LinkedIn research | MartechAsia
Majority of C-suites in APAC are feeling under pressure to prove greater short-term return on investment (ROI) on their marketing campaigns, according to LinkedIn’s survey of C-suites globally.
Majority (74%) of C-suites in APAC are feeling under pressure to prove greater short-term return on invest…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn-commissioned YouGov survey; Singapore figure is 40%
Methodology documented
Segmentation
Industrysocial_media_marketing,marketing_tech
RegionAPAC
RoleC-suite (All)
Cite this stat
Plain Text
APAC C-suites: 33% share of c suites concerned uncertainty will curb creative freedom. Source: LinkedIn (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-csuites-curb-creative-concern-2022
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<blockquote cite="https://lighthousedata.io/data/apac-csuites-curb-creative-concern-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of c suites concerned uncertainty will curb creative freedom for APAC C-suites<br><small>Source: LinkedIn (2022) · <a href="https://lighthousedata.io/data/apac-csuites-curb-creative-concern-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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