B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- consumer expectation agent contact for APAC consumers (2023)
75% of consumers across Asia Pacific (APAC) expect to be able to get in touch with an agent within a few clicks or taps.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier A
https://martechasia.net/perspectives/humanising-the-customer-experience-to-reshape-the-retail-indust… ↗
Source Article
Humanising the customer experience to reshape the retail industry
Conversational experiences powered by generative AI not only enhance the overall customer service experience, but also help brands shift from a reactive to proactive customer service approach.
Imagine this – you’re eagerly anticipating the arrival of a package you ordered a week ago, as the store pr…
Original Research
Zendesk
· Original study ↗
Methodology
Zendesk CX Trends 2023 report survey
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
APAC consumers: 75% consumer expectation agent contact. Source: Zendesk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-consumers-agent-contact-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apac-consumers-agent-contact-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer expectation agent contact for APAC consumers<br><small>Source: Zendesk (2023) · <a href="https://lighthousedata.io/data/apac-consumers-agent-contact-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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