B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of buyers anticipating increased spending for Asia-Pacific B2B technology buyers (2026)
70% of buyers in the Asia-Pacific region anticipate increased technology spending.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://www.sharecrm.com/blog/winning-global-b2b-customers-the-shift-to-budget-growth-intent-in-2026… ↗
Source Article
Winning B2B Customers: The Shift to Budget-Growth Intent
TL;DR: In 2026, global B2B procurement has moved past cost-cutting into a decisive "budget-growth intent" phase driven by intelligence and trust. B2B SaaS trends show that over 60% of enterprise buyers are expanding budgets, prioritizing agentic AI and robust cybersecurity over traditional core conn…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey Global Technology and Telecommunications Survey; regional breakdown of tech spending intent
Methodology documented
Segmentation
IndustryB2B
RegionAPAC
Channelcontent
Cite this stat
Plain Text
Asia-Pacific B2B technology buyers: 70% share of buyers anticipating increased spending. Source: McKinsey & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-buyers-increase-spending-2026
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<blockquote cite="https://lighthousedata.io/data/apac-buyers-increase-spending-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of buyers anticipating increased spending for Asia-Pacific B2B technology buyers<br><small>Source: McKinsey & Company (2026) · <a href="https://lighthousedata.io/data/apac-buyers-increase-spending-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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