B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- share of brands self identifying as data driven champions for APAC brands (2021)
30% of APAC brands considered themselves as game changers or champions in employing data-driven decision making for marketing and branding digital transformation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
144
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier B
https://martechasia.net/news/how-are-marketing-and-branding-efforts-in-apac-transforming-digitally/ ↗
Source Article
How are marketing and branding efforts in APAC transforming digitally? | MartechAsia
While DX is shaking up manufacturing and operations, have marketing and branding efforts also digitalized via data intelligence?
Is there a clear gap between brands in terms of future-readiness in the ‘post-pandemic normal’ that will drive survival and growth?
According to a 13-country APAC study fr…
Original Research
GfK
· Original study ↗
Methodology
GfK 13-country APAC study, 27 July – 3 Sep 2021
Methodology documented
Segmentation
Industrymarketing_tech
RegionAPAC
RoleAll marketers
Cite this stat
Plain Text
APAC brands: 30% share of brands self identifying as data driven champions. Source: GfK (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-brands-data-driven-champions-2021
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<blockquote cite="https://lighthousedata.io/data/apac-brands-data-driven-champions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of brands self identifying as data driven champions for APAC brands<br><small>Source: GfK (2021) · <a href="https://lighthousedata.io/data/apac-brands-data-driven-champions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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