B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- share of b2b marketing leaders believing maintained marketing spend speeds recovery for APAC B2B marketing leaders (2022)
82% of APAC B2B marketing leaders believe companies that maintain or increase marketing spend during periods of uncertainty recover faster.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,700
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier A
https://martechasia.net/news/cfo-buy-in-is-critical-for-marketing-success-linkedin-research/ ↗
Source Article
CFO buy-in is critical for marketing success: LinkedIn research | MartechAsia
Majority of C-suites in APAC are feeling under pressure to prove greater short-term return on investment (ROI) on their marketing campaigns, according to LinkedIn’s survey of C-suites globally.
Majority (74%) of C-suites in APAC are feeling under pressure to prove greater short-term return on invest…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn global study of 1,700+ B2B marketing leaders; Singapore figure 77%
Methodology documented
Segmentation
IndustryB2B
RegionAPAC
RoleB2B marketing leaders
Cite this stat
Plain Text
APAC B2B marketing leaders: 82% share of b2b marketing leaders believing maintained marketing spend speeds recovery. Source: LinkedIn (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-b2b-leaders-maintain-spend-recovery-2022
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<blockquote cite="https://lighthousedata.io/data/apac-b2b-leaders-maintain-spend-recovery-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of b2b marketing leaders believing maintained marketing spend speeds recovery for APAC B2B marketing leaders<br><small>Source: LinkedIn (2022) · <a href="https://lighthousedata.io/data/apac-b2b-leaders-maintain-spend-recovery-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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