B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

98%

98% -- share of b2b marketing leaders saying improving cfo understanding of marketing roi is crucial for APAC B2B marketing leaders (2022)

Name: Share Of B2B Marketing Leaders Saying Improving CFO Understanding Of Marketing ROI Is Crucial Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2022 · n=1,700 · LinkedIn

98% of B2B marketing leaders in APAC say improving CFO understanding of marketing ROI is crucial to bolstering budgets.

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Attribution: LinkedIn View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

98%

Unit

Percentage

Data Vintage

2022

Entity

APAC B2B marketing leaders

Sample Size

1,700

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

LinkedIn Primary Tier A

https://martechasia.net/news/cfo-buy-in-is-critical-for-marketing-success-linkedin-research/ ↗

Confidence: 63/100 Vintage: 2022 Channel: Deep Crawl

Source Article

CFO buy-in is critical for marketing success: LinkedIn research | MartechAsia

Majority of C-suites in APAC are feeling under pressure to prove greater short-term return on investment (ROI) on their marketing campaigns, according to LinkedIn’s survey of C-suites globally. Majority (74%) of C-suites in APAC are feeling under pressure to prove greater short-term return on invest…

Original Research

LinkedIn · Original study ↗

Methodology

LinkedIn global study of 1,700+ B2B marketing leaders; Singapore figure 97%

Methodology documented

Segmentation

IndustryB2B RegionAPAC RoleB2B marketing leaders

Cite this stat

Plain Text

APAC B2B marketing leaders: 98% share of b2b marketing leaders saying improving cfo understanding of marketing roi is crucial. Source: LinkedIn (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apac-b2b-cfo-roi-understanding-2022

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<blockquote cite="https://lighthousedata.io/data/apac-b2b-cfo-roi-understanding-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- share of b2b marketing leaders saying improving cfo understanding of marketing roi is crucial for APAC B2B marketing leaders<br><small>Source: LinkedIn (2022) · <a href="https://lighthousedata.io/data/apac-b2b-cfo-roi-understanding-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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