B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8,000
8,000 -- survey respondents for Audience Outlook Monitor dashboard (2021-07)
Over 8,000 respondents contributed survey data to the Audience Outlook Monitor dashboard in July 2021.
- Represents 'over 8,000' respondents uploaded in the latest survey tracking phase
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8,000
Unit
Count
Data Vintage
2021-07
Entity
Sample Size
8,000
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Patternmakers
Primary
Tier A
https://www.thepatternmakers.com.au/blog/2019/4/5/audience-outlook-monitor-july2021-fact-sheet-reach… ↗
Source Article
Fact Sheet: Reaching audiences at home — Patternmakers
Fact Sheet: Reaching audiences at home
Digital participation rates are lower than the early days of the pandemic, but key cohorts remain engaged - making digital presentation a long-term proposition
After a boom in digital participation in the early days of the pandemic (75% were participating onlin…
Original Research
Patternmakers
· Original study ↗
Methodology
Cumulative dashboard contains insights from over 60,000 Australian participants
Methodology documented
Segmentation
Industrymarketing
RegionAU
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Audience Outlook Monitor dashboard: 8,000 survey respondents. Source: Patternmakers (2021-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aom-survey-respondents-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/aom-survey-respondents-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8,000</strong> -- survey respondents for Audience Outlook Monitor dashboard<br><small>Source: Patternmakers (2021-07) · <a href="https://lighthousedata.io/data/aom-survey-respondents-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.