B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
110,900
110,900 -- program viewers for Anupamaa (Utsav Plus) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
110,900
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BizAsiaLive.com
Primary
Tier B
https://www.bizasialive.com/overnights-utsav-plus-grows-stronger-at-no-1-hum-tv-shoots-to-no-2/ ↗
Source Article
Overnights: Utsav Plus grows stronger at No.1; Hum TV shoots to No.2
Original Research
BizAsiaLive.com
· Original study ↗
Methodology
Overnight TV ratings data obtained by BizAsiaLive.com
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 106,000 | |
| 2025-09 | 43,000 | -59.4% |
| 2026 (current) | 110,900 | +157.9% |
| 2026-10 | 61,000 | -45.0% |
| 2026-10 | 76,200 | +24.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Anupamaa (Utsav Plus): 110,900 program viewers. Source: BizAsiaLive.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/anupamaa-viewers-110900
HTML Embed
<blockquote cite="https://lighthousedata.io/data/anupamaa-viewers-110900" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>110,900</strong> -- program viewers for Anupamaa (Utsav Plus)<br><small>Source: BizAsiaLive.com (2026) · <a href="https://lighthousedata.io/data/anupamaa-viewers-110900" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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