B
Evidence Grade B
Graded
accuracy verified by the review judge
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Aging
48%
48% -- confidence in icp targeting for marketers relying on firmographic data alone (2024)
Marketers relying on firmographic data alone reported 48% confidence in accurately targeting their ICP.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
429
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Anteriad
Primary
Tier B
https://www.datamagnet.co/post/buyer-intent-signals-vs-firmographic-data-deal-prediction/ ↗
Source Article
Combining Intent & Firmographic Data (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Buyer Intent Signals vs. Firmographic Data: What Actually Predicts a Deal
Neither one predicts a deal on its own — but if you had to pick, buyer intent signals get you closer. In 2025, 6sense…
Original Research
Anteriad
· Original study ↗
Methodology
Anteriad B2B Marketing Outlook study
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
marketers relying on firmographic data alone: 48% confidence in icp targeting. Source: Anteriad (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/anteriad-icp-confidence-firmographic-only-2024
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<blockquote cite="https://lighthousedata.io/data/anteriad-icp-confidence-firmographic-only-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- confidence in icp targeting for marketers relying on firmographic data alone<br><small>Source: Anteriad (2024) · <a href="https://lighthousedata.io/data/anteriad-icp-confidence-firmographic-only-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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