B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- call answer rate when name logo and reason displayed for US consumers (2025)
78% of consumers will answer a call when the caller's name, logo, and the reason for the call are displayed.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TNS
Primary
Tier B
https://www.beside.com/blog/how-to-automate-your-intake-process-with-ai ↗
Source Article
How to Automate Your Intake Process With AI (When Your Customers Call Instead of Filling Out a Form)
Original Research
TNS
· Original study ↗
Methodology
TNS figures cited in FCC rulemaking (October 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 78% call answer rate when name logo and reason displayed. Source: TNS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/answer-rate-name-logo-reason-displayed-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/answer-rate-name-logo-reason-displayed-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- call answer rate when name logo and reason displayed for US consumers<br><small>Source: TNS (2025) · <a href="https://lighthousedata.io/data/answer-rate-name-logo-reason-displayed-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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