B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
51%
51% -- ad recall uplift for 45–54 demographic (automotive services CTV campaign) (2026)
The 45–54 demographic delivered a 51% ad recall uplift in the automotive services CTV campaign.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anoki
Primary
Tier B
https://anoki.ai/case-study/service-at-the-right-moment ↗
Source Article
Service at the Right Moment
Original Research
Anoki
· Original study ↗
Methodology
Demographic segment recall measurement in CTV campaign case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
45–54 demographic (automotive services CTV campaign): 51% ad recall uplift. Source: Anoki (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/anoki-recall-uplift-45-54-51
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<blockquote cite="https://lighthousedata.io/data/anoki-recall-uplift-45-54-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- ad recall uplift for 45–54 demographic (automotive services CTV campaign)<br><small>Source: Anoki (2026) · <a href="https://lighthousedata.io/data/anoki-recall-uplift-45-54-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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