B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- average purchase size lift for nurtured leads (2026)
Annuitas research shows that nurtured leads make 47% larger purchases than non-nurtured ones.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Annuitas
Primary
Tier B
https://www.nvecta.com/blog/lead-nurturing/ ↗
Source Article
What is Lead Nurturing? Importance, Benefits, Strategies | NVECTA
Quick answer: Lead nurturing is the process of building relationships with prospects at every stage of the buying journey through personalized, timely communication. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Annuitas researc…
Original Research
Annuitas
· Original study ↗
Methodology
Cited from Annuitas research by NVECTA blog
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
nurtured leads: 47% average purchase size lift. Source: Annuitas (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annuitas-nurtured-leads-purchase-size
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<blockquote cite="https://lighthousedata.io/data/annuitas-nurtured-leads-purchase-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- average purchase size lift for nurtured leads<br><small>Source: Annuitas (2026) · <a href="https://lighthousedata.io/data/annuitas-nurtured-leads-purchase-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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