B
Evidence Grade B
Safe to Cite
Current
0.7%
0.7% -- annual market share growth rate for Brands holding excess share of voice (eSOV) over competitors (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://ahrefs.com/blog/share-of-voice/ ↗
Source Article
What Is Share of Voice? How to Measure It Across Channels
Original Research
Ahrefs
· Original study ↗
Methodology
Benchmark: market share grows 0.7% per year for every 10 percentage points of excess share of voice (SOV above market share); presented as a long-term advertising effectiveness relationship.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands holding excess share of voice (eSOV) over competitors: 0.7% annual market share growth rate. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-market-share-growth-per-10-esov-points
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<blockquote cite="https://lighthousedata.io/data/annual-market-share-growth-per-10-esov-points" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- annual market share growth rate for Brands holding excess share of voice (eSOV) over competitors<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/annual-market-share-growth-per-10-esov-points" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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