B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- information retention lift for learners (animated vs traditional content) (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Market Data Forecast
Primary
Tier C
https://www.tisdigitech.com/blog/types-of-animation-definition/ ↗
Source Article
What is Animation and What Are the Types of Animations? A Complete Guide
Animation has moved far beyond cartoons. It now shapes how products are explained, how apps feel, how brands tell stories, and how learners absorb information. For business leaders evaluating video, web, or product investments, understanding what animation actually is, and which type fits which goal…
Original Research
Market Data Forecast
· Original study ↗
Methodology
Cited from Market Data Forecast
Methodology documented
Segmentation
Industrymarketing
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learners (animated vs traditional content): 60% information retention lift. Source: Market Data Forecast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animated-visuals-retention-lift
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<blockquote cite="https://lighthousedata.io/data/animated-visuals-retention-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- information retention lift for learners (animated vs traditional content)<br><small>Source: Market Data Forecast (2025) · <a href="https://lighthousedata.io/data/animated-visuals-retention-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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