B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74.8%
74.8% -- median bounce rate for all blogs (Q4 2021)
Across the dataset analyzed in the 2021 benchmark report, the median bounce rate for blogs was 74.8%.
- Some sites had near-zero bounce rates likely due to tracking errors (e.g. duplicate GA tracking tags)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74.8%
Unit
Percentage
Data Vintage
Q4 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Animalz
Primary
Tier A
https://www.animalz.co/blog/benchmark-report-2021/ ↗
Source Article
The Animalz Content Marketing Benchmark Report 2021 - Animalz
Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the face of adversity. Despite tighter budgets and greater uncertainty, most companies rode a wave of growth—propelled by content marketing—as people moved their lives and businesses online…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Animalz
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
all blogs: 74.8% median bounce rate. Source: Animalz (Q4 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/animalz-2021-benchmark-report-bounce-rate
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<blockquote cite="https://lighthousedata.io/data/animalz-2021-benchmark-report-bounce-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.8%</strong> -- median bounce rate for all blogs<br><small>Source: Animalz (Q4 2021) · <a href="https://lighthousedata.io/data/animalz-2021-benchmark-report-bounce-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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