B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

60.15%

60.15% -- median bounce rate for website visitors (2024)

Name: Median Bounce Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2024 · DataBox

According to DataBox's Benchmark Groups, the median bounce rate across websites is 60.15%.

Cite this stat Share How we verify

Attribution: DataBox View source

Lighthouse Research Team

Last verified: 2026-08-27 · How we verify data →

Source verified Evidence graded

Value

60.15%

Unit

Percentage

Data Vintage

2024

Entity

website visitors

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

73/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (29)

DataBox Primary Tier B

https://leadpost.com/blog/website-retargeting/ ↗

Confidence: 59/100 Vintage: 2024 Channel: Common Crawl

Source Article

Website Retargeting 101

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Original Research

DataBox · Original study ↗

Methodology

DataBox’s Benchmark Groups

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

website visitors: 60.15% median bounce rate. Source: DataBox (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-bounce-rate-60-15

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<blockquote cite="https://lighthousedata.io/data/median-bounce-rate-60-15" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60.15%</strong> -- median bounce rate for website visitors<br><small>Source: DataBox (2024) · <a href="https://lighthousedata.io/data/median-bounce-rate-60-15" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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