B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68.8%
68.8% -- smartphone os market share for Android (2012)
Android held a 68.8% market share of worldwide smartphone shipments in calendar year 2012.
- Branded shipments excluding OEM sales
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68.8%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
IDC
Primary
Tier A
http://www.mobiletechnews.com/info/2013/02/15/143243.html ↗
Source Article
MobileTechNews
Also cited by
2026-09-22
Original Research
IDC
· Original study ↗
Methodology
IDC Worldwide Mobile Phone Tracker; 497.1 million units shipped in 2012, up 104.1% from 2011
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2009 | 3.9% | |
| 2010 | 24% | +515.4% |
| 2010-11 | 26% | +8.3% |
| 2011 | 38.5% | +48.1% |
| 2011 | 48% | +24.7% |
| 2011-03 | 37% | -22.9% |
| 2012 (current) | 68.8% | +85.9% |
| 2015 | 59.1% | -14.1% |
| 2016 | 64% | +8.3% |
| H2 2011 | 40% | -37.5% |
| Q1 2010 | 9% | -77.5% |
| Q4 2015 | 80.7% | +796.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Android: 68.8% smartphone os market share. Source: IDC (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-share-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.8%</strong> -- smartphone os market share for Android<br><small>Source: IDC (2012) · <a href="https://lighthousedata.io/data/android-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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