B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$1

$1 -- cost per install for Android non-gaming apps (2026)

2026  · AppsFlyer

Android non-gaming apps average a cost per install (CPI) of $1.40.

  • Represents an average benchmark based on 2025 AppsFlyer data and early 2026 trends
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Attribution: AppsFlyer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2026
Entity
Android non-gaming apps
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
AppsFlyer Primary Tier A
https://appmarketingplus.com/app-user-acquisition-the-complete-ua-strategy-guide-for-2026/ ↗
Confidence: 66/100 Vintage: 2026 Channel: Common Crawl
Source Article
App User Acquisition: The Complete UA Strategy Guide for 2026
App user acquisition — commonly abbreviated UA — is the process of bringing new users to your mobile application through paid advertising, organic channels, referrals, and partnerships. Every install your app receives, whether from a Google App Campaign, a TikTok ad, an App Store search, or a friend…
Original Research
AppsFlyer · Original study ↗

Based on 2025 AppsFlyer data and early 2026 trends

Methodology documented
Channelrss_feed
Plain Text
Android non-gaming apps: $1 cost per install. Source: AppsFlyer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-non-gaming-cpi-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/android-non-gaming-cpi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- cost per install for Android non-gaming apps<br><small>Source: AppsFlyer (2026) · <a href="https://lighthousedata.io/data/android-non-gaming-cpi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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