B Evidence Grade B Safe to Cite Dated

$2 -- cost per install for Android app in US (2018)

Name: Cost Per Install Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2018 · Business of Apps

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Attribution: Business of Apps View source

Lighthouse Research Team

Last verified: 2026-08-23 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2018

Entity

Android app in US

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Business of Apps Primary Tier A

https://appsamurai.com/app-marketing-strategies-are-cost-per-install-cpi-campaigns-really-worth-it/ ↗

Confidence: 71/100 Vintage: 2018 Channel: Common Crawl

Source Article

ASO Strategy As A Part Of Successful Mobile App Marketing

How Does App Store Optimization Work In Successful Mobile App Marketing Campaigns? What Is ASO Strategy & How Does App Store Optimization Work? ASO strategy (short for app store optimization strategy) is the combination of user-targeting decisions made and techniques used in creating an app store li…

Also cited by

appsamurai.com https://appsamurai.com/blog/app-marketing-strategies-are-cost-per-install-cpi-ca…

2026-06-14

bigabid.com https://www.bigabid.com/glossary/cpi-cost-per-install/

2026-06-22

appsflyer.com https://www.appsflyer.com/glossary/cost-per-install/

2026-06-29

Appsamurai https://web.archive.org/web/20210410211813id_/https://appsamurai.com/app-marketi…

2026-08-14

thenextweb.com https://thenextweb.com/news/google-must-fight-a-lawsuit-claiming-google-wallet-b…

2026-08-23

Original Research

Business of Apps · Original study ↗

Methodology

Average Cost Per Install data from Business of Apps.

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Android app in US: $2 cost per install. Source: Business of Apps (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/android-app-cost-per-install-us-2018

HTML Embed

<blockquote cite="https://lighthousedata.io/data/android-app-cost-per-install-us-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per install for Android app in US<br><small>Source: Business of Apps (2018) · <a href="https://lighthousedata.io/data/android-app-cost-per-install-us-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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