B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- likelihood to exceed social media roi targets for Brands leveraging analytics platforms (2023)
Brands that leverage analytics platforms are 40% more likely to exceed their social media ROI targets.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://erahaus.com/digital-marketing/top-tools-for-social-media-scheduling-and-analytics/ ↗
Source Article
5 Top Tools for Social Media Scheduling and Analytics | Social Media Website
Identifying the top tools for social media scheduling and analytics is essential for staying ahead of the curve. According to the Social Media Examiner’s 2022 Industry Report, over 75% of marketers now use social scheduling tools to maintain posting consistency and improve reach. Furthermore, a 2023…
Original Research
HubSpot
· Original study ↗
Methodology
Relative likelihood vs brands not leveraging analytics platforms (baseline not stated in source).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands leveraging analytics platforms: 40% likelihood to exceed social media roi targets. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/analytics-platforms-social-roi-target-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/analytics-platforms-social-roi-target-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- likelihood to exceed social media roi targets for Brands leveraging analytics platforms<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/analytics-platforms-social-roi-target-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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