B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- customer acquisition outperformance for businesses using advanced analytics (2025)
Businesses using advanced analytics are 23% more likely to outperform competitors in customer acquisition.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://aykansoft.com/blogs/b2b-marketplaces-the-top-players-and-how-to-build-yours/ ↗
Source Article
B2B Marketplaces: The Top Players – And How to Build Yours - AYKAN
Business-to-Business (B2B) marketplaces have experienced significant growth in recent years, revolutionizing the way companies engage in commerce. Platforms like Sharetribe have been instrumental in enabling entrepreneurs and organizations to establish their own B2B marketplaces efficiently and cost…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited to McKinsey & Company
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses using advanced analytics: 23% customer acquisition outperformance. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/analytics-customer-acquisition-mckinsey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/analytics-customer-acquisition-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- customer acquisition outperformance for businesses using advanced analytics<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/analytics-customer-acquisition-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.