B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12,000
12,000 -- member count for ANA (2014)
ANA membership includes 160 B-to-B marketer member companies representing 12,000 marketers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12,000
Unit
Count
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ANA Business Marketing
Primary
Tier A
https://www.b2awards.com/a/page/about-bma ↗
Source Article
ANA Business Marketing
The Business Marketing Association
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association (BMA) represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service orga…
Original Research
ANA Business Marketing
· Original study ↗
Methodology
Organizational membership figure from ANA Business Marketing about page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ANA: 12,000 member count. Source: ANA Business Marketing (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ana-b2b-marketers-2014
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<blockquote cite="https://lighthousedata.io/data/ana-b2b-marketers-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12,000</strong> -- member count for ANA<br><small>Source: ANA Business Marketing (2014) · <a href="https://lighthousedata.io/data/ana-b2b-marketers-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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