B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20%
20% -- video completion rate lift vs third party segments for AMP AI-modelled audiences (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
7,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AMP
Primary
Tier B
https://campaignme.com/from-static-personas-to-real-time-audience-intelligence/ ↗
Source Article
From static personas to real-time audience intelligence
Someone showed me a version of this comparison years ago, and it has stuck with me ever since. Two women, born ten weeks apart in 1988. Both global stars before they turned 21. Both multiple Grammy winners. Both wealthy. Both famous. Both mothers. Both spent long stretches away from music. On paper,…
Original Research
AMP
· Original study ↗
Methodology
Analysis of more than 7,000 campaign line items between January 2023 and February 2024 comparing AMP's AI-modelled audiences with third-party segments
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AMP AI-modelled audiences: 20% video completion rate lift vs third party segments. Source: AMP (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amp-ai-audiences-video-completion
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amp-ai-audiences-video-completion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- video completion rate lift vs third party segments for AMP AI-modelled audiences<br><small>Source: AMP (2024) · <a href="https://lighthousedata.io/data/amp-ai-audiences-video-completion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.