B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- pass along rate for Americhip Clairol Herbal Essences audio insert (2026)
The Clairol Herbal Essences audio insert created by Americhip achieved a 90% Pass Along Value according to Starch research.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Starch Communications, GfK NOP
Primary
Tier C
https://www.americhip.com/aboutus/roi-data.html ↗
Source Article
Americhip: Our Work -
Original Research
Starch Communications, GfK NOP
· Original study ↗
Methodology
Vendor case study citing Starch (GfK NOP) readership research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americhip Clairol Herbal Essences audio insert: 90% pass along rate. Source: Starch Communications, GfK NOP (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americhip-clairol-pass-along-90
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<blockquote cite="https://lighthousedata.io/data/americhip-clairol-pass-along-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- pass along rate for Americhip Clairol Herbal Essences audio insert<br><small>Source: Starch Communications, GfK NOP (2026) · <a href="https://lighthousedata.io/data/americhip-clairol-pass-along-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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