B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- consumers wanting more online brand interaction for American consumers (2026)
More than 65 percent of Americans desire more online interaction with their preferred brands.
- greater than (more than 65%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appnovation
Primary
Tier C
https://www.andrewreise.com/digital-experience-how-to-delight-customers-and-transform-your-business ↗
Source Article
Digital Experience: How to Delight Customers and Transform Your Business
Original Research
Appnovation
· Original study ↗
Methodology
Appnovation study, cited by Andrew Reise
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 65% consumers wanting more online brand interaction. Source: Appnovation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-want-more-online-brand-interaction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-want-more-online-brand-interaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumers wanting more online brand interaction for American consumers<br><small>Source: Appnovation (2026) · <a href="https://lighthousedata.io/data/americans-want-more-online-brand-interaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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