B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- share of americans influenced by social media when booking trip for US travelers (2024)
30% of Americans are influenced by social media when booking a trip.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier C
https://www.mara-solutions.com/post/social-media-marketing-hotels ↗
Source Article
7 Effective Social Media Marketing Strategies for Hotels
7 Effective Social Media Marketing Strategies for Hotels
Social media has become integral to modern marketing, especially in the hospitality industry. For hotels, an effective social media presence can significantly enhance visibility, engage with current and potential guests, and drive bookings. Th…
Original Research
Expedia
· Original study ↗
Methodology
Survey by Expedia, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US travelers: 30% share of americans influenced by social media when booking trip. Source: Expedia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/americans-social-media-trip-booking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/americans-social-media-trip-booking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- share of americans influenced by social media when booking trip for US travelers<br><small>Source: Expedia (2024) · <a href="https://lighthousedata.io/data/americans-social-media-trip-booking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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